Our Company takes the privacy of its clients seriously into account and complies with The General Data Protection Regulation 2016/679.
This Privacy Notice is to let you know how the Company protects the privacy of your communications and collect, process, use and store your personal data through our Website as well as the rights you have with regard to the foregoing collection and processing of your personal data. By visiting our Website and using our services you acknowledge of having read and fully taken into account this Privacy Notice.
This Privacy Notice applies only to our Website under the top level domain www.thewhitetree.gr. Users should be aware that our Website may also contain links to other websites, yet our Company cannot be held responsible for the data processing practices or the content of such websites.
The present Notice sets out the terms and conditions which the Company follows in order to protect the privacy of our clients. It describes the conditions under which we make any collection and processing of your personal data and ensure their confidentiality (“Privacy Notice”).
The Company reserves the right to amend and update this Privacy Notice, whenever it deems it appropriate, and any changes thereof shall come in force and effect from the instance they appear online at the present webpage of the Website.
If any provision of this Privacy Notice is declared void or unenforceable, such provision shall be severed from this Privacy Notice, which shall otherwise remain in full force and effect to the extent that the original intent of this Privacy Notice will not be altered in any material respect.
Principles of Data Processing
We fully respect your fundamental rights and render protection of your privacy a priority of our Company. In this context, when processing your personal data, we follow the following basic principles :
We submit your personal data to legitimate and legitimate processing, and we maintain full transparency vis-à-vis the way we handle your personal data.
We collect and process your data only for specified, explicit, and legitimate purposes as outlined in this policy, and we do not process it further in a manner incompatible with these purposes.
We process your personal data only to the extent that it is appropriate and relevant to the above purposes, while limiting the processing to the measure necessary for these purposes.
We make reasonable efforts with your own assistance to ensure that your processed data is accurate and, where necessary, updated with regard to the purposes of the processing, taking all reasonable steps to immediately delete or correct it in case of inaccuracy.
We keep your personal data in a form that allows you to identify yourself only for the time required for the above processing purposes.
We process your personal data in a way that guarantees its security by using appropriate technical or organizational measures.
We do not intend to further process your personal data for purposes other than the ones for which they are collected.
We inform you that there is no obligation to provide your personal data and that there are no possible consequences from the choice not to provide it.
Without prejudice to what is stated in this policy, we do not disclose and transmit your personal data to third parties without your consent, unless permitted by law or by our contractual agreement with you.
Please be advised that we do not pass on your personal data to a third country or international organization for which there is no European Commission decision under the GDPR.
In general, we comply with all applicable laws and comply with all our statutory obligations, as data controllers of your personal data.
Types of Data Collected
At the point (a) of your access and during your use of our Website, (b) in the process of purchasing products / services you may provide the following types of personal data to our Company :
At the point of your access and during the use of the Website
• End user device data
• General communication data.
• Browsing data.
• Information on user preferences regarding the Website products / services.
At the point of accepting the receipt of advertisements [e.g. banners, hyperlinks or plugins] and any other type of commercial communications placed at or communicated through the Website or through our social media channels :
All personal data directly provided by you.
• Non-personally identifiable information regarding the popularity of such commercial communications.
Any other personally identifiable information directly provided by you during the use of our electronic commerce services or during interaction with our social media channels.
Our Company does not collect or gain access in any way to special categories ("sensitive") of personal data or data relating to criminal convictions and offenses by its clients. You have an obligation to refrain from posting such data concerning yourself or third party data subjects. In the event that you submit such data to our Website, these will be removed as soon as we become aware of them. We have no liability to you or to any third parties for any processing of sensitive data due to your actions or omissions in breach of this obligation.
Purposes and Legal Bases of Data Processing
Personal data necessary for the navigation and use of our Website is collected and processed by our Company pursuant to Article 6 § 1 (b) of the GDPR for the following purposes :
Technical capability for the smooth operation of our Website.
• Friendly and user-friendly operation of our site.
• Improve your online experience while navigating and using our site.
• Recording consumer habits through the use of anonymous statistical data.
Personal data necessary for the provision of our services within our contractual relationship is collected and processed by our Company pursuant to article 6 § 1 (b) of the GDPR for the following purposes :
Performance of our contractual obligations towards our Users and Clients.
• Immediate, adequate and efficient provision of our services.
• Communicating with our clients in the framework of the execution of our services and for the resolution of any complaints.
• Improvement, management and review of our products and services to meet the needs of our clients as much as possible.
• Administration, organization and function of our business.
• Management of our clientele.
• Extrajudicial or judicial use for the protection of our lawful rights and interests.
Our Company collects and processes your personal data solely for the purposes mentioned above and only to the extent that is strictly necessary to effectively serve them. Data collected are relevant, appropriate and no more than what is required in view of the above purposes, whereas we strive to keep them accurate and up to date. Furthermore, your data are retained only for the period required to achieve the purposes, for which they are collected and processed, and are afterwards deleted.
Our Company may process personal data only with your lawful consent for the following purposes :
For the purposes of commercial communication, marketing and advertising of our services or third party services via SMS, telephone, e-mail, internet, fax, mail, social media and / or any other appropriate communication channels.
• For personified market research and / or analysis purposes to better understand your needs, preferences, interests, experiences and / or habits as a consumer.
• To operate and manage any reward programs.
You give us your consent to the processing of your personal data for the above purposes with an electronic statement in a manner clearly distinguishable from other consents or notice and in an intelligible and easily accessible form using clear and plain language. Your consent is freely given and your personal data is given without such a provision being a legal or contractual obligation or a requirement on behalf of our Company for the performance of a contract between us.
You have the right to withdraw your consent at any time. Withdrawal of your consent does not affect the lawfulness of the treatment of your data prior to its revocation. Your consent is also revoked in the same manner as provided.
Our Company shares your data with its subsidiaries in the process of pursuing the purposes of data processing at Group level.
Our Company does not assign your personal data or interconnect its database with any third parties, public authorities or other organizations for financial or other consideration.
For the execution of the purposes mentioned in this Notice, our Company may provide access to or transmit the following types of your data to the following processors for and on behalf of :
Your personal data to our internet and data hosting providers for hosting purposes.
• Your personal data to our information technology maintenance and support providers for the smooth operation of Website and our information and communication systems.
• Consumer behavior data and contact information to third-party marketing and advertising companies for the commercial communication, marketing and advertising of our services or third-party services.
• Your personal data to third-party consultants to provide data analysis services.
The processing of your personal data by our data processors mentioned above is executed under our control and orders and is subject to the same data protection policy or to a policy of at least the same level of protection.
In the event that we are required by a court or other administrative authority and in any other case that we are legally bound to do so, our Company may transfer your personal data to public authorities to the extent specified by law prior to you being informed.
Data Security and Confidentiality
In order to ensure the proper use and integrity of your personal data and to prevent their unauthorized or accidental access, processing, deletion, alteration or other use, our Company applies appropriate internal policies and takes all appropriate organizational, technical, physical, logical and procedural security measures, as well as technical standards, in accordance with applicable laws and regulations.
The processing of your data by our Company is conducted in a manner that ensures their confidentiality and physical and logical security, taking into account the latest developments, implementation costs and the nature, scope, context and purposes of the processing, as well as the risks for your rights and freedoms, which are applicable in each circumstance.
Your personal data is processed solely by authorized personnel of our Company, bound by strict obligations of confidentiality.
Retention of Personal Data
We keep your personal data for as long as it is each time necessary for the relevant purposes of their processing.
Our Company may retain your personal data after the expiration of their relevant processing purposes in the following limited cases :
In case that there is a legal obligation under a relevant statutory provision.
• For reasons of tax and social security audit reasons within the statutory limitation period.
• For research or statistical purposes of for the proper organization and operation of our business provided that anonymity or pseudonymization of your data takes place.
• In case of any claims against our Company, for as long as necessary to defend our rights and legitimate interests before any competent court and any other public authority.
After the period of retention, your personal data is erased from our databases and systems in accordance with our data protection policies and provided that their retention is no longer required for the fulfillment of the purposes we have described above.
Without prejudice to applicable law and subject to any limitations thereof, you have the following rights :
Request for access to your personal data and information related to their processing and obtain a copy thereof.
• Request for the rectification of any inaccuracies or any missing personal data of yours.
• Request for the erasure of your personal data.
• Request for the restriction of the processing of your personal data in cases explicitly provided for by law.
• Request for the portability of your personal data to another controller in a structured, commonly used and machine-readable format (eg cd).
• Object to the processing of your personal data in cases explicitly provided for by law.
• Object to a decision taken solely on the basis of automated processing, including profiling, which has impact on you or significantly affects you. Any requests relevant to the above are addressed in writing to our contact details mentioned in this Notice.
Our Company will respond to any of your requests within one month from their receipt. Upon prior notice, this period may be extended by a further two months if necessary, taking into account the complexity of the request and the number of any other pending requests. In case of rejection of your request, we will provide relevant justification.
If your request does not meet the requirements of applicable law, our Company reserves the right either to: (a) impose a reasonable fee, taking into account the administrative costs of providing the information or communicating or executing the requested action, or (b) reject your request.
In the event of any violation of your personal data, which may place your rights and freedoms at a high risk, and provided that it does not fall under one of the exceptions expressly provided for by applicable law, we undertake to inform you without undue delay.
If there are any doubts as to the identity of the individual submitting the request, we reserve the right to request the provision of additional information necessary to confirm his / her identity.
If your rights are infringed, we inform you that you have the right to file a complaint with the Greek Data Protection Authority or with any other competent supervisory authority.
By using our Website and by providing your personal data upon your consent, you acknowledge that you are required to state your actual, accurate and complete information requested by our Company. Furthermore, you must inform our Company of any changes to your information so as to ensure it is kept up-to-date and accurate.
You acknowledge that our Company may delete, cross-check, supplement or modify the information you provide based on information lawfully provided by third parties. In this case, our Company will provide you with relevant notice in compliance with applicable law.
By using our Website you confirm that you are over sixteen (16) years old. If you are under the age of sixteen (16) you have the obligation to abstain from any use of our Website and from any transfer of your personal data without the consent of the person who exercises your parental responsibility. If you fail to comply with the foregoing obligations, you must immediately notify our Company. In any case, using the Site, you acknowledge that our Company is not responsible for your violation of the obligations mentioned above to the extent that it is unable, even if it makes reasonable efforts, to verify your age or to receive consent from your guardian.
What are cookies? A “cookie” is a small text file which is sent to and stored on your computer or any other device you may use to access the Internet, each time you visit a website, without gathering any information about the documents or files on your device. On our website we use “cookies” for different reasons, with
the aim of creating a safer and more efficient environment for our visitors/users.
We mainly use “cookies”, which are necessary for the safety of our website, as well as “cookies” used for statistical purposes and matters relating to the functionality of our website (e.g. number of visitors, how many return, frequency of visits, user preferences etc.).
Internet web browsers are usually set by default to accept “cookies”. Consequently, if you wish to modify how your browser operates, either to notify you about the use of “cookies” or to block “cookies”, you must change your browser’s settings.
In our website cookies are not used for any purpose other than those described below:
Functionality Cookies on pages containing communication forms for the security of our Site against malicious actions.
For further information visit www.allaboutcookies.org.
If you use a different browser, follow the instructions from its provider.
International Jurisdiction and Applicable law
Any dispute between you and our Company arising from or in relation to the subject matter of this Privacy Notice shall be governed and construed in accordance with Greek law without reference to its conflict of laws principles and shall be subjected to the exclusive jurisdiction of the competent courts of Athens, Greece.
If a provision of the present Privacy Notice is canceled by a decision of a competent court as unlawful, invalid or unenforceable, this will not affect the validity and enforceability rest of its provisions, which will remain in full force and will be accordingly applied.
For any request in relation to the protection of your personal data you may contact our Data Protection Officer by email at